You’ve got a great product or service. Your website is live. You posted on social media last week.
So your marketing is good to go… right?
Not so fast.
Marketing today is more than just being visible—it’s about being strategic, consistent, and conversion-focused. Yet many small to mid-size businesses operate without a complete marketing checklist, which means they’re often missing key pieces that could significantly boost awareness, engagement, and sales.
At Nieto Marketing, a division of Nieto Technology Partners, we help growing businesses take the guesswork out of marketing. Whether you’re doing it in-house or working with a partner, here’s a quick audit to see if your checklist is truly complete:
Website Optimization
-
Is your site mobile-friendly, fast-loading, and secure (HTTPS)?
-
Do you have clear calls-to-action (CTAs) on every page?
-
Are you tracking visitors with tools like Google Analytics?
Branding & Messaging
-
Is your brand consistent across platforms (logo, colors, tone)?
-
Can a first-time visitor quickly understand what you offer and why it matters?
Content Marketing
-
Do you regularly publish fresh content (blogs, videos, downloads)?
-
Is your content strategy aligned with your customer journey?
Social Media
-
Are you active on the platforms your audience uses most?
-
Are you using a content calendar—not just posting randomly?
Email Marketing
-
Do you have an email list—and are you nurturing it?
-
Are you segmenting audiences and using automation for follow-ups?
SEO & Local Search
-
Are your pages optimized for search engines?
-
Have you claimed and updated your Google Business Profile?
Paid Ads
-
Are you running paid campaigns (Google Ads, social, retargeting)?
-
Are you measuring ROI and adjusting accordingly?
Analytics & Adjustments
-
Do you review your marketing performance monthly?
-
Are you using that data to refine your strategy?
Where Are the Gaps in My Marketing Checklist?
If you don’t know the answer to “Is Your Marketing Checklist Complete?” or if you answered “no” or “not sure” to several of the points above, you’re not alone—and that’s exactly where Nieto Marketing can help.
Our team specializes in building smart, scalable marketing systems that drive results. Whether you need a full strategic overhaul, help managing campaigns, or just someone to fill in the blanks—you’ll find a reliable partner in us.
Want to Know Where You Stand?
Let’s do a quick checklist review together.
Book a free consultation, and we’ll identify where you’re strong and where you can level up.
Contact us to today to make sure to get started https://nietomarketing.com, email info@nieto.com | or call 713-893-5667
Your marketing should be working as hard as you are. Let’s make sure every box is checked.
